Summary
Overview
Work History
Education
Skills
Certification
Timeline
References
PERSONAL ATTRIBUTES
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Phindile Masosi Makube

Manzini

Summary

Dynamic marketing and communications professional with over 11 years of experience in crafting and executing innovative communication strategies that enhance brand visibility and foster audience engagement. Recognized for a collaborative approach and adaptability in fast-paced environments, consistently delivering results through effective teamwork. Expertise includes content creation, public relations, and project management, ensuring alignment with organizational goals while driving impactful messaging. Committed to leveraging creativity and strategic insight to elevate brand narratives and connect with diverse audiences.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Marketing and Communications Officer

Eswatini Civil Aviation Authority
08.2022 - Current
  • Participating and contributing in the development and implementation of communications strategies and campaigns to enhance the Authority's brand image.
  • Promoting a positive professional image of the Authority's websites by updating current content, events, corporate publications, and relevant information.
  • Developing, designing, uploading and managing social media content in the Authority's social media pages (Facebook and LinkedIn).
  • Facilitating with local newspapers and magazines to publish adverts and stablish a good knowledge of key media contacts in the local newspapers, TV, and radio outlets.
  • Facilitating effective internal communications, i.e. Intranet.
  • Events management.
  • Writing articles and designing ESWACAA Newsletter.
  • Providing media and photography coverage for all internal events, trainings, and workshops and promptly disseminate information to all stakeholders.
  • Ensuring that electronic templates for letters, presentation slides, memos and email signatures are continuously upgraded and conduct periodic communication audits.
  • Recording media coverage and feedback from the public about the Authority on traditional and digital channels.
  • Preparing weekly reports on the status of the Authority's public image and making recommendations for improvements.
  • Attending news conferences, press launches and exhibitions.
  • Planning and implementing Corporate Social Responsibility events and activities.

Assistant Communications Officer

Eswatini Civil Aviation Authority
01.2018 - 08.2022
  • Assisting in the development and implementation of communications strategies and campaigns to enhance the Authority's brand image.
  • Assisting in developing content of the Authority's websites and social media pages.
  • Assisting in drafting adverts to be published in the local newspapers and magazines.
  • Facilitating effective internal communications, i.e. Intranet.
  • Events management.
  • Collecting content for the Newsletter and ESWACAA Weekly News.
  • Providing media and photography coverage for all internal events, trainings, and workshops and promptly disseminate information to all stakeholders.
  • Ensuring that noticeboards are kept updated, including details of staff events and workforce updates.
  • Assisting in upgrading electronic templates such as letters, presentation slides, memos and email signatures.
  • Daily recording of media coverage and feedback from the public about the Authority on traditional and digital channels.
  • Assisting in the coordination of promotional events and attending exhibitions.
  • Assisting in the planning and implementation of Corporate Social Responsibility events and activities.

Frontline Marketing Officer

Eswatini Civil Aviation Authority
11.2014 - 01.2018
  • Managing the reception area and ensuring that it is kept clean and neat to portray a professional work environment at all times.
  • Receiving people who walk into ESWACAA offices with warmth and good manners.
  • Timeously and politely giving accurate information to people who walk into ESWACAA offices.
  • Linking visitors with staff members relevant for their business at ESWACAA.
  • Giving information to members of the public who make general inquiries.
  • Keeping proper records of inbound and outbound mail and parcels of the Authority.
  • Receiving incoming mail and timeously distribute it to the Director General's Personal Assistant.
  • Actioning outgoing mail and parcels and ensure that they leave the office in a presentable state in keeping with a positive company image.
  • Performing secretarial work for the Department.
  • Assisting with the distribution of promotional material at the reception area according to need.
  • Assisting at Authority's Events.

Aviation Security Officer

Eswatini Civil Aviation Authority
03.2013 - 11.2014
  • Monitoring access-controlled systems, including CCTV systems.
  • Operating screening equipment, including x-ray machines and wands.
  • Reporting accidents and other safety hazards.
  • Patrolling buildings, facilities and perimeter areas to prevent property damage.
  • Coordinating with onsite managers, liaison officers and other stakeholders regarding safety and preventive maintenance.
  • Communicating with supervisors regarding any issues that occur whilst on duty.
  • Acting as a first responder for emergencies including incoming calls and code red situation.
  • Ensuring that all ESWACAA security permit applicants are processed in accordance with the recommended vetting criteria as practised by the national intelligence agency of Eswatini.

Sales Administrator

Leading Edge Business Solutions
05.2011 - 03.2013
  • Preparing quotations, invoices and statements for customers.
  • Filling.
  • Procurement (place and receive orders).
  • Receiving cash payments and prepare/make daily banking.
  • Monitoring the use of petty cash.
  • Recommending and assisted customers to select merchandise based on their needs.
  • Exchanging returned merchandise for customers quickly and efficiently.
  • Serving as a liaison between customers, store personnel and various store departments.
  • Confirming that appropriate changes were made to resolve customer's queries.
  • Exercising sound judgement in issuing credits and making exceptions to customer policies to maintain high levels of customer satisfaction.
  • Managing a wide variety of customer service and other administrative tasks to resolve customer issues.

Education

Bachelor of Commerce Degree - Marketing (IDE)

University of Eswatini
01-2027

High School Diploma -

St Francis High School
Mbabane, Eswatini
01.2009

Skills

  • Interpersonal
  • Attention to detail
  • Cross-functional collaboration
  • Basic Graphic designing (Canva & Photoshop)
  • Community engagement
  • Crisis management
  • Internal communications
  • Influencer marketing
  • Team collaboration
  • Media relations
  • Trade show coordination
  • Press releases
  • Corporate communications
  • Strategy development
  • Event coordination
  • Social media management
  • Community outreach
  • Reputation management
  • Copywriting
  • Event planning
  • Editing and proofreading
  • Public speaking
  • Content creation
  • Public relations
  • Photo editing
  • Creative thinking
  • Problem-solving abilities

Certification

  • Certificate in Accounting (AAT) 2 | Corporate Development and Training Centre
  • Basic Aviation Security | Airports Company South Africa, 2013

Timeline

Marketing and Communications Officer

Eswatini Civil Aviation Authority
08.2022 - Current

Assistant Communications Officer

Eswatini Civil Aviation Authority
01.2018 - 08.2022

Frontline Marketing Officer

Eswatini Civil Aviation Authority
11.2014 - 01.2018

Aviation Security Officer

Eswatini Civil Aviation Authority
03.2013 - 11.2014

Sales Administrator

Leading Edge Business Solutions
05.2011 - 03.2013

Bachelor of Commerce Degree - Marketing (IDE)

University of Eswatini

High School Diploma -

St Francis High School

References

  • Makhosazana, Mzileni, khosiiee@gmail.com, +268 78287937
  • Andile, Mtetwa-Amaeshi, amtetwa@eswacaa.co.sz, +268 7602 2771
  • Makhosazana, Simelane, makhosazana.simelane@gmail.com, 76038688

PERSONAL ATTRIBUTES

  • Initiative
  • Willingness to learn
  • Adaptability
  • Confidence
  • Resilience
  • Optimism

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Phindile Masosi Makube